iPad Air M1 Review: Don’t Choose Wrong!
It’s up and could be seen here okay there’s a book called the needs of their value and in that book, it’s all about pricing strategies for different products and things like that, and in that there’s a study that they go over about purchasing patterns so test number one company selling a product offers a regular option and a premium option and 4 out of 5 people pick
Looking
the more premium one so then test number 2 they added a third cheaper option to see if they can maybe increase revenue by looping in an audience that’s looking for a cheaper lowest possible price turned out the cheapest option was kind of just ignored but it
completely flips the ratio of standard to premium purchases because now people would assume that the middle one was the appropriate value so then test number 3 they took away the cheap option but then added an ultra-premium option over the top and this ended up flipping the ratio right back to the original premium one but also some portion of people
Expensive
just went with the more expensive one just because that’s what they want and so this ended up with the highest overall revenue generated pricing ladders are very real and very much designed to get you to spend as much as possible and make those companies as
much money as they can. This is the new 2022 iPad air with the new M. 1 chip inside you can tell because it’s a nice shiny deeper blue color it’s nice but it is 1 of the stranger apple products that I’ve seen in a long time because of its price and where it’s it’s in the lineup. It kind of messes with the latter a little bit so it’s actually very simple to
Version
understand what you’re getting here with this spec bump which is an even more powerful version of the iPad we already know I already reviewed the 2020 iPad air and I think that the like button so you already know what you’re getting on the outside and then I’ve
already reviewed several computers with the M. 1 ship including the iPad pro with this and 1 so you know what you’re getting on the inside too this is a fan 11-inch tablet same exact dimensions as the last iPad air so this case is all still working your single camera on the back USB type C. at the bottom the Touch ID fingerprint reader in the power button up in the
Display
corner and the 11-inch 60-hertz display up front running the exact same iPad iOS as every other iPad the reason it’s so strange is this is the most I’ve ever seen 1 apple product seem to overlap another that other product being the iPad pro so the last iPad air was already
very close to the iPad pro right it had basically the same dimensions same exact camera same battery life and the same software features as all the other most expensive iPads it works with the same second Gen apple pencil it’s just as thin in my review I called it the 1 true iPad pro killer because it’s 80 percent of the tablet for 200 fewer dollars and so this year
Designed
now that the new iPad Air also gets the incredible massively overkill new M. 1 ship inside it’s 1 more thing that they do exactly the same so the iPad Air starts at 599 and the 11-inch iPad Pro starts at 799 but with a closer look at this pricing C. as a pricing ladder after also
is designed to have something available at every price and then every time you arrive at 1 price or something a little higher to try to nudge you up and try to get you as high in that latter as they can so the base price iPad air is only a 64 gigabyte iPad for 600 Bucks in 22. You too that’s not really great and we got 20 K. games today so of course the only
Storage
the available storage option is straight up to 256 gigs which are 150 extra dollars so now you’re playing in the $750 territory which is a lot of money to spend on air one for just $50 more you can get a pro right so now you might as well just bump up to the iPad Pro so you can
see what they’re doing right there nudging up a little bit by little bit but the thing is the iPad Pro is more expensive but it’s almost the same tablet in so many ways so they’re already practically the same dimensions to the point where the iPad air works in all the same cases and keyboards that the iPad pro works in there the same primary camera on
Camera
the back has the same USB C. port the same battery life and is now the same M. one ship so you have to think extra hard about spending extra money on an iPad pro when the list of reasons to do so is smaller than ever before. Now someone who’s used both tablets
honestly one of those reasons is pretty huge and then the rest. Are all pretty minor but let’s just go through each of them so the only reason I still take an iPad pro as a better overall experience and a better tablet than the air is the promotion display so they’re about the same size and resolution but the faster 20-hertz refresh rate is 1 of those things that just
Everything
makes everything about using the pro smoother and snappier and more responsive and that’s the thing that makes them and 1 ship in this iPad air so funny which is it theoretically closes the gap in performance versus the pro with you know rendering and exporting and
compiling and things like that but it does not feel as fast because of the 60 hertz so those big animations were handed moves across the entire screen the unlock animation the multitasking gestures the big stuff like that you could put a 3090 in here and it wouldn’t feel as smooth as the promotion iPad now sure some people need to see them side by side
Difference
and even then they barely see the difference in which case yeah that person should just get the iPad air but I’m telling you for me if you’re like me that’s something I would spend the extra money for but then the iPad pro has 1 extra camera the 10-megapixel ultra wide plus
a light our scanner and a flash the operator just has a single camera no flash so you know for the occasional video call or document scanning is totally fine for me and like I said it’s the same main camera as the iPad pro’s there isn’t even a quality difference here then the iPad pro has quad-speaker audio instead of the dual speakers at the iPad air they’re both
Definitely
very solid speakers and it’s definitely a bit fuller and louder from the pro but that’s not something you’re going out and spending extra money on specifically and then the pro has a higher Max storage sync up to 2 terabytes instead of just tuner 56 gigs and the USB C.
the port is thunderbolt on the pro instead of just faster USB C. on the air so that might open up some potential peripheral options for actual pros plugging and drives etcetera and then of course you have. S. ID on the iPad pro where you’ve got the touch ID fingerprint reader on the iPad air. Honestly, at this point, it’s kind of preference like you get used to having a face ID
Preference
on the tablet very quickly when you have it but also the good Ole fashion 2 fingers registered on the iPad air works really well too so in portrait it’s the right index finger that unlocks and then in landscape it’s a left index finger great you know it’s funny though the
The only update to the air beside the M. one shipping inside is the selfie camera is now culture-wide with a center stage so it’s got the newer selfie camera as convenient it follows you around the room it’s kind of an awkward location but it’s decently smooth with facetime zoom because it Cetera but because the iPad pro has the face ID sensors and stuff
Technically
technically only that older selfie camera will support animal Jeez and me mo Jeez and things like that so there’s that but that’s basically it right that’s the difference so now hearing that list you probably already know if you would be tempted to move up one more rung on
that ladder you know maybe 50 extra Bucks for promotion does a free like it does it for me or maybe you just want a larger tablet because you do have the 13-inch iPad pro with mini LED if you’re tempted to go large for other than that you know the extra camera light is. Face ID and the speakers are all pretty minor things but the funniest part usually write the
Processing
letters are designed to try to nudge you up to try to get you to spend more and more money putting one of the features from the more expensive model in the less expensive model just removes one reason to upgrade and may actually encourage a small number of
people to move down because now that theoretical person who would have spent the extra money to get the hugely improved processing power of the M. one now just has one less reason to get the pro they can get in the air well that is until the M. 2 version comes out anyway, either way, it’s fascinating it’s always interesting to see his new products come out
Different
at these different various price ranges, I think an example from the beginning of the video you know apple clearly has a baseline iPad and iPad air and iPad pro. And most people don’t need to spend the extra money to get the most premium iPad pro I think the promotion is enough just for me and a lot of people would too but there’s also gonna be
Great
but people that just spend the extra money just because they want the most premium thing fine but this iPad air is another great spec bump that action makes me even more frustrated that iPad iOS is not evolving to fully take advantage of it but that’s another rant for another video give away that’s been it thanks for watching. Such as the next. This.